Stepping into Taixing’ zinc borate production workshop, one witnesses a seamless flow of operations—from feeding, synthesis, and pressure filtration to flash drying. Finished products are stacked neatly, the production line runs at full capacity, and amidst the roar of machinery, an atmosphere of intense, bustling energy permeates every corner.
Since the beginning of this year, market orders for zinc borate products have surged by 99% year-on-year. In response to this robust market demand, Taixing Shares has steadfastly adhered to the principles of "production driven by sales" and "precise scheduling," dedicating its full efforts to ensuring the efficient and timely delivery of orders.
Notably, the company has established a rapid-response mechanism requiring management personnel to "descend to the front lines and work alongside the shifts." Through dynamic management practices—including daily briefings, weekly summaries, and monthly analyses—supplemented by pre- and post-shift meetings, production coordination meetings, and comprehensive evaluation sessions, the efficiency of production operations has been continuously optimized.
Taixing remains consistently guided by market demand. To effectively align with the actual needs of downstream customers, the company innovatively formed joint "Sales + Technology" task forces. These teams proactively traveled to key regions—such as Zhejiang and Guangdong—to conduct on-site market research, thereby precisely driving the specialized promotion of new products.
For its core competitive products—such as ultrafine aluminum powder and MCA—the company has continued to increase investment in technical R&D and market promotion. By strictly controlling product quality at every stage, they have focused on enhancing both product stability and batch-to-batch consistency. This commitment has garnered high recognition from the market, resulting in a continuous rise in market share.
In the first quarter of this year, sales of leading products—including ultrafine aluminum and zinc borate—achieved steady growth, demonstrating a highly efficient and smooth integration between production and sales.
Adopting a global perspective on development, Taixing has deeply embraced the national "Going Global" strategy. By actively establishing specialized overseas marketing teams, the company has driven its export business to achieve historic breakthroughs, continuously expanding its footprint among overseas clientele.
Since the start of the year, the scale of Taixing' exports has once again reached an all-time high, with export volume increasing by 56% year-on-year. The performance of zinc borate products was particularly outstanding, recording a year-on-year export growth rate of 447%. This product line has emerged as the "primary driver" of export growth, injecting powerful momentum into the company's continuously improving business performance.
In recent years, Taixing Shares has consistently optimized its product structure; its products are now exported to over 10 countries and regions worldwide, including destinations across Southeast Asia, Europe, and the Americas.
To align with the rigorous standards of the international market, they have vigorously advanced the upgrading of their product certification system. Consequently, numerous export products have successively obtained EU RoHS and REACH certifications, successfully securing the "green pass" required to enter the European market. By establishing deep cooperative relationships with a host of high-caliber international clients, they have continuously strengthened both their competitiveness in the global market and their brand influence.
