On April 21, CHINAPLAS 2026—the global plastics and rubber industry's annual grand event—opened its doors at the National Exhibition and Convention Center (Shanghai). Shandong Taixing New Materials Co., Ltd. (Booth No.: 1.2D67) made a high-profile appearance, showcasing its core technologies and innovative achievements. Centering its presentation on the core themes of safety and innovation, the company comprehensively demonstrated its technical prowess and application solutions for products such as halogen-free flame retardants and flame-retardant masterbatches, emerging as one of the most-watched booths at the exhibition.
At the exhibition, Taixing Shares prominently showcased its high-safety, high-performance flame-retardant solutions tailored for high-end sectors such as new energy vehicles, electronics and appliances, and engineering plastics. Addressing the stringent demands of downstream industries regarding material safety and environmental attributes, the company unveiled seven new products spanning three major categories: halogen-free flame retardants, flame-retardant masterbatches, and specialized flame-retardant compounds. All products have successfully obtained authoritative international certifications—including the EU’s RoHS and REACH standards—thereby fully demonstrating the company's technical prowess and quality assurance capabilities, which align with global benchmarks. At the booth, the technical team engaged with global buyers and industry partners through data analysis and case studies, providing a vivid demonstration of the products' core advantages in terms of flame-retardant efficiency, environmental performance, and processing compatibility; this approach attracted a large number of professional visitors who stopped to engage in discussions.
Leveraging a collaborative "Sales + Technology" approach to tackle key challenges, Taixing Shares proactively aligns its efforts with market demands. At this exhibition, the company is highlighting the innovative applications of its featured products across sectors such as new energy materials, engineering plastics, and copper-clad laminates, thereby further expanding its global market footprint. Data indicates that in the first quarter of this year, the company's export volume surged by a remarkable 56% year-on-year; notably, exports of its zinc borate products skyrocketed by 447% compared to the same period last year. The company's products are now exported to over 10 countries and regions—including destinations across Southeast Asia, Europe, and the Americas—demonstrating a sustained strengthening of its competitiveness in the international market.
As a national-level "Specialized, Refined, Special, and New" enterprise, Taixing Shares has consistently upheld the development philosophy of prioritizing safety as its foundation and innovation as its soul. By deeply integrating safe production practices with technological innovation, the company continuously resolves complex safety and environmental challenges within the industry. Its appearance at the International Plastics and Rubber Exhibition serves as a vital showcase for presenting the innovative achievements of China's flame-retardant materials sector to a global audience, while also representing a pivotal strategic move to deepen international cooperation and expand its global supply chain.
Throughout the exhibition, Taixing Shares will engage in in-depth exchanges with domestic and international industry partners—sharing technical expertise and exploring collaboration opportunities. Leveraging its cutting-edge technologies and high-quality products, the company aims to facilitate the rubber and plastics industry's transition toward greater safety, sustainability, and intelligence, thereby contributing China's strength to the advancement of the global high-end materials sector.
